For our tenth (and 2021 season finale) episode of Reformers: The gritty details behind the world’s greatest bootstrap successes, we are excited to share our interview with Jonathan Strauss, the Founder & CEO at Create Music Group, a media and technology company that helps creators and artists better analyze, optimize, and discover audiences for their content. Jonathan was a serial entrepreneur at a young age who, after losing his entire net worth in an earlier venture, eventually went on to found Create Music Group in 2015. Since its founding, CMG has grown from a singular product that helps artists get paid on YouTube into a suite of products (including a variety of financing options for artists, as well as one of the largest TikTok accounts in the world: flighthouse) that has led to CMG becoming the second-fastest growing company in the country, all while raising minimal outside capital. In this interview, Jonathan shares his incredible journey including key insights and lessons learned that can be implemented in your own business.

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Reformers host Andrew Oved is the Founder & General Partner at Reformation Partners, a pioneer in early growth equity. The firm invests in the best capital efficient enterprise and consumer companies at their point of breakout and supports their growth through profitability, future financing rounds, and / or exit.