On this episode of Rehash, we’re speaking with Jon Wu about marketing and investing in crypto.

Last season you heard from Jon’s other half, Maggie Love, from SheFi in S7 E9 about onboarding women into crypto, and now we have the opportunity to speak with the other half of this dynamic duo and power couple, Jon.

Jon recently became an early stage investor after a decade of building in crypto and in tech more broadly, and in our conversation today he shares lots of great insights on what he believes to be the most effective marketing strategies in crypto, how he comes up with his unpopular beliefs and hot takes, and where he believes the crypto space currently stands from an investor perspective. 

Whether you agree with all of his takes or not, you’ll definitely learn something new and walk away with not only some new perspectives but also tangible action steps you can take to help you formulate your own perspectives.

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https://www.rehashweb3.xyz/

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Jon: https://twitter.com/jonwu_

LINKS

• Fortyiq: https://www.fortyiq.com/
• S7 E9 | Onboarding Women to Crypto w/Maggie Love: https://youtu.be/LfqCSxj6Uqg?si=IMcQySc7l_4WxwHQ

TIMESTAMPS

0:00 Intro

2:30 Developing a GTM strategy in web2 vs web3

5:45 Headless brands vs founder-led brands

7:18 Perfecting human-led brands with AI

12:27 What is crypto-native marketing?

17:14 Jon’s content strategy

20:16 Why Jon pivoted from building to investing

23:16 How to filter through all the content and form individual thought process

26:07 Jon’s biggest hot take in crypto

28:06 Jon’s investment thesis

33:27 How Jon predicts the future

36:05 How Jon’s experience as a builder has helped him as an investor

46:15 What Jon is most bullish on right now

50:49 Jon’s biggest can-you-not

52:06 Follow Jon

DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.