“In 2015, the influencer industry was a half a billion dollar industry,” says Aliza Freud; “This year it’s projected to be close to $25 billion.” As the founder and CEO of SheSpeaks, a global community of female influencers, Freud connects brands with the social media entrepreneurs who can help them amplify their message. “I think it’s giving women a huge opportunity,” she tells CoveyClub founder Lesley Jane Seymour. In fact, in a recent study her company spotted a rising trend of women embracing social media entrepreneurship as a side hustle. In women between the ages of 45 and 54, 30% said they already have a side hustle while 22% said they plan to start one. In this insightful conversation Freud explains why more and more women are looking at side hustles in midlife and how you can take the steps to starting your own!

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Podcast

Time Stamps:

2:58 – Leaving the job she loved for entrepreneurship7:20 – How Influencer marketing has evolved12:20 – The pitfalls of the industry: why women still face a pay gap and other challenges19:00 – How content creation has changed since Covid23:00 – The best monetization platforms and side hustles for women27:30 – Social media and the search for work-life balance among women

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Connect with Lesley Jane Seymour & CoveyClub:Website

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