On Today's New Media Minute, the Reinvention Radio Crew is talking with Austin Black of Back-road Productions. Austin has a unique niche in the marketing arena, he works with agricultural brands. Austin has some great advice for us. You don’t have to keep wasting money on marketing campaigns that no one notices, all you need is a clear and strategic plan that targets your ideal client with a compelling message. When you have a system to connect with your customers everyday, you become the brand they think of when they need help

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