From the very early days, marketers have been successfully using contests to attract a wider audience of leads and paying customers specially during festive seasons like Diwali, Christmas etc.

And People in general love to get involved in the hype of contest they get hope against hope of winning something exciting .

So, what is it that makes people to attempt for these gifts or contests even when the chances of achieving the highest prize is logically very remote?

Read more at :

https://www.linkedin.com/pulse/do-fancy-gifts-prizes-lure-influence-our-purchase-rejo-francis?trk=articles_directory

#Onam #marketing #strategy #Festival #Brand #Diwali #Christmas

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