Every year while allocating budgets we all have this confusion of whether we should focus on growing the present market or getting into an adjacent market through minor product and service modifications and adopt the new transformational technology on the horizon.

This episode covers the third part of innovation which is Transformational Innovation. This innovation is probably the most difficult to plan and execute as it involves creating products and services to cater to new consumers. This involves developing breakthroughs and inventing things for markets that don’t yet exist. To Understand more about the types of innovation and how you can implement it in yr business, read on

https://rejofrancis.com/the-right-innovation-mix/

More on: www.rejofrancis.com

#Management #Innovation #Business

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