This week, Jorrin Bruns (Polkadot Integration Specialist, Parity Technologies) is joined by Subsocial’s founder and Polkadot Ambassador Alex Siman, and Zachary Edwards, Subsocial’s content lead and community manager. Subsocial is an open protocol for decentralized social networks and marketplaces, and this episode explores the world of social networks on blockchain, through the eyes of the Subsocial team.They provide an overview of their platform and its architecture and discuss their growth strategy, targeting the non-crypto-native masses by creating a better user experience than Web 2.0 versions like Facebook. This means tackling censorship and moderation, prioritizing user sovereignty, and decentralized marketing. Finally, they consider what the metaverse could look like, and Subsocial’s part in it, and future plans to integrate with Polkadot and Kusama projects. LinksSubsocial’s website (https://subsocial.network/)Blog article about Social Finance (https://app.subsocial.network/@subsocial/the-future-of-social-networks-and-financial-integration-19300)Subsocial on Twitter (https://twitter.com/SubsocialChain)Highlights1.30 Overview of Subsocial06:20 Consensus algorithm to secure Subsocial11:00 The architecture of Subsocial15:00 Potential for (over) sharing on a blockchain social network19:00 Separating personal identity from on-chain data24:00 Storing content on blockchain28:15 Addressing the issues Facebook created35:50 Voluntary ads mechanism38:40 Growth strategy and encouraging users to join41:40 Account compatibility across Substrate-based chains43:15 Targeting the non-crypto-native masses48:50 The Subsocial mobile app50:15 Rewarding Subsocial ecosystem contributors52:40 Evolving social networks with blockchain54:00 ‘Social Finance’59:30 Integrations with ‘DotSama’ projects Special Guests: Alex Siman and Zachary Edwards .