Join us on a captivating journey as we unravel the inspiring tale of Steven Class, the dynamic force behind a remarkable business transformation. From crafting powerful speeches to coaching ambitious entrepreneurs, Steve didn't just talk the talk – he walked the walk.

In a mere three years, he turned a vision into a thriving company, navigating challenges, scaling growth, and ultimately sealing the deal on a successful sale.

Get ready for a masterclass in rapid growth, strategic leadership, and the invaluable lessons learned on the path to building, scaling, and selling a business.

The episode starts with Steven talking about his upbringing, growing up in Brooklyn and Staten Island, New York which are places that have higher percentages of Italians in them than any other states in the US, which means some powerful families reside there.

For Steven, that meant always being surrounded by these guys, they'd show up with their cigars and Cadillacs and he didn't think this was a childhood that was any different from others. He always thought that his father just had some really good businesses and from time to time, Uncle Vinnie or Uncle Joe would come over.

That was until he was 12 years old, as he was about to walk from his house to his school, when the FBI swarmed the front of their house and they seized all of the papers on his father's desk, only to find out that his dad was involved in the mafia doing money laundering because he grew up in that field.

Steven talks about how because of this, he was able to see the good side of entrepreneurship as he was always being sent on errands to do things for his dad's legitimate businesses but he also saw how it changed his life completely.

Visiting his dad in penitentiary and seeing him all locked up, how he had to get patted down just to see his dad and not even be able to touch him or give him a hug, it changed him in a way that he ended up retreating into himself and became more of an introvert.

If you want to hear more about Steven's journey to entrepreneurship, tune in for this episode.

Connect with Steven:

https://www.successwithclass.com/

https://www.instagram.com/steveyclass/

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Timestamps:

0:00 - Intro

1:43 - Growing up with the mob

5:28 - The good and bad side of entrepreneurship

8:15 - Her experiences

10:54 - Adversity affects you

14:25 - The allure of the lifestyle

16:03 - Emotional character

17:20 - Being a DJ

19:03 - Where are you mentally?

22:35 - Kickass marketing

24:56 - Getting your ideal clients see it

26:45 - Getting high rankings on Google

30:40 - The buyer's journey

37:19 - What did you do first?

38:28 - Your state of mind

46:45 - Lack of purpose

49:23 - Conclusion