How to Create an Authentic Brand and Scale with Rob Napoli  is a conversation with the aim of helping entrepreneurs grow their business. How does one get a personal brand and then grow it? 

Where are the customers? That is where you want to be. Are they on Linkedin, Instagram, Twitter? Go engage with your customers and potential customers. The magic starts here with engagement, dialogue. Its not just about likeing someone's content but really engaging in digital conversations.

How do we engage with people that may not even be found in Social? Is there anything we can do? Maybe the CEO isn't on Linkedin but are there others in the company that are active on it? By connecting with and engagging with employess of that particular company, we can create the connection paths. 

People want to work where they can make an impact. Eric raises the question about a company that has a strong Why. Rob provides an answer about a company that brings up the difference from serving and being "willing" to serve. Its like a person who builds a business out of Demand but not clearly understanding the Why. The company without a Why is not going to have as much passion behind it.

Rob shares his sales process where he touches on Linkedin, Instagram, Clubhouse and making connections and having conversations. How does one find the time to do this? The answer? A  virtual assistant helps with the posting and game planning the week or the next 10 days. 

Many who struggle with staying focused  like Rob, who candidly speaks about his ADHD challenge. From  the various experiences, Rob had to think what is it that he wants to do. With all of the activities and the workload, he realigned what is important to get done.  In this conversation we get to hear Eric Konovalov the coach. If one is thinking about changing the routines, what is it you are trying to achieve would be a good question to ask.

For more about Rob who is a giver, find him here on Linkedin https://www.linkedin.com/in/robnap/

https://beacons.page/RobNapoli