Long term storytelling may be a thing of the past but in 1997 it was on full display. In the midst of the USA vs Canada angle, the WWF crafted a story that would introduce what would wind up being one of the company’s longest running characters. Paul Bearer had a secret and Shawn Michaels had an attitude. The same year he lost his smile he introduced the WWF audience to a new, edgier product. ReLive the build up to the very first Hell in a Cell. ReLive The Undertaker vs Shawn Michaels at In Your House Badd Blood 1997.

Support the show: https://www.patreon.com/damienbarling

See omnystudio.com/listener for privacy information.