Vicki Adrian brings a daily dose of inspirationand education for entrepreneurs and savvy retailers! Today we'recontinuing our Periscope series on Theming your Work Days.

Tuesday's Focus (in my business) is Marketing & SocialMedia. Now this can look different for every business owner, so youhave to set your own themes and schedule for what is a good "fit"for you. However, every business MUST continually be marketing toboth your existing and potential clients, so this is a veryimportant part of the week!

Tuesday is probably my favorite day of the week, because Inaturally love marketing and am fueled up by the creativity thatthis day allows. Here is where I like to start on Tuesdays…

Write, produce and schedule our stores weekly email newsletter.This takes at least an hour, as our store’s emails are veryinformative, full of things that I know my customers like, such ashow to videos, delicious recipes, features on new products that arecoming out, sharing of what we found at market, highlights from arecent event in the store, or promotion of one that is soon tohappen, etc.

Tuesday is also the day that I look ahead to plan othermarketing. We also do traditional forms of advertising such astelevision, radio, newspaper, catalogs, postcards, brochures, etc.so Tuesday is the day that I devote to creating our ads, meetingdeadlines, setting our marketing schedule, etc. This way, my mindstays on the same path, and I am better at coordinating ouradvertising efforts across all of these mediums.

Today’s ACTION Plan:

I want to be in full disclosure here…just in case you think thatmy week runs in perfect accord with what themes I have on each day,it just doesn’t work out like that! My life has it’s fair share ofcraziness just like yours does. Things go wrong. Ice Storms Hit. Astaff member gets sick. You have a week of market and get offschedule…that’s real life.

However, by theming your days, you know right where to get backon to get your most important work done! Also, I don’t spend allday working only on the “theme” for that day. The change I havemade though, is that I am not jumping around from theme to theme asI know that if it is marketing work, it will be done on Tuesday. Ifit is financial, I will take care of it on Monday, etc. Of course,there are always exceptions!

We’ve got a helpful FREE resource for you today! Would you takea minute after this episode ends and stop byRemarkableRetailer.com? On the right side of the page, you’ll seemy picture…click the button to sign up for our email list andyou’ll get a link to our Remarkable Retailer Resource book rightaway. I think you’ll find some great information there!

Thank you for joining us! I would love to have you join ourcommunity at Facebook.com/RemarkableRetailer

~Vicki Adrian
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