Vicki Adrian brings a daily dose of Inspiration& Education for Remarkable Retailers and Savvy Entrepreneurs.In Episode 122, Vicki continues her series on Theming Your WorkDays, also known as Block Scheduling your work.

In our business, our Monday, Tuesday and Wednesday are slower,and business picks up Thursday, Friday & Saturday. This is whyin the “Theming Your Days” plan that I use, the first part of theweek is used for concentrated, detail work. Financials on Monday,Email & Social Media Marketing on Tuesday & Connection –Building professional relationships & education on Wednesday.Things change later in the week! The last half of the week we arebusier with customers in the store, getting ready for weekendevents, sometimes we have an outside retail show on the weekend,etc.

So here’s what our Fabulous Friday looks like: What is going onfor the weekend (we call the weekend Thursday, Friday &Saturday) in our shop. Many times we have an event going on andthat really determines what our day looks like. If possible, I liketo be on the floor as much as I can be on Friday’s, but here iswhat goes on behind the scenes in the office…

I love to give our weekly email (created this last Tuesday) asecond chance at success! We re-send this email to only the peoplethat DID NOT OPEN it earlier in the week, and we usually get anadditional 600 – 900 opens on that email. It takes 5-10 minutes todo this and is well worth it! I have a little step-by-step tutorialon exactly how to do this that I will be happy to email out to you.Just email [email protected] with 2nd Chance in thesubject line and I will get it right out for you.

Maybe your earlier email just didn’t hit them at the right timeof the week…by sending out to only those that didn’t open earlier,you’re not “over-emailing” to the clients that do open your weeklyemails! This has been a great method for us and we haveconsistently done this for over a year now.

There is also catching up that will need to be done in theoffice, a couple of quick Facebook posts to keep it “real”(remember that most of our Facebook posts were done back on Tuesdayfor the week), and just making sure that any essential emails areanswered, schedules are done, etc.

Whatever business you are in, I would encourage you to give“Theming” a try! Our goal is to encourage retailers andentrepreneurs to have a successful business and a somewhat wellbalanced life.

We’ve got a couple of helpful FREE resources for you today!Would you take a minute after this Periscope ends and stop byRemarkableRetailer.com? On the right side of the page, you’ll seemy picture…click the button to sign up for our email list andyou’ll get a link to our Remarkable Retailer Resource book rightaway. I think you’ll find some great information there!

Also, if you’re interested in the Step by Step Tutorial ongiving your weekly emails a second chance at success, just [email protected] with “2nd Chance” in the subject line,and I will get it right out for you!

Thank you for joining me today!

Vicki Adrian
RemarkableRetailer.com
[email protected]