Sustainability as a business advantage rather than as a passionate undertaking. I make the case why it is important that we all start thinking about sustainability from a competitive advantage stand point rather than as simply the right thing to do. I talk about my own experience growing up in a small rural community that depended almost entirely on the natural world for its prosperity and welfare and how the loss of that impacted my life's path. I use @jofferyscoffee @disneyworld @epcot paper straw example to illustrate how sustainable initiatives often come with important market opportunities and protect against changing consumer demands. @TheWSEnterprise @oceanplastic @plasticoceansUS