Fiona McAnena grew up in Northern Ireland during the Troubles, graduated from Cambridge University, and worked in brand management and marketing strategy in multinational businesses. In 2018, she became concerned at how trans demands were eroding women’s rights and got involved in the resistance. She spent five years as a volunteer with Fair Play For Women, working across its campaigns and directing its successful work in sport. She joined Sex Matters in early 2024 as director of campaigns.