In the fast-paced digital landscape, information travels rapidly which makes corporate communication a crucial aspect of running a business especially in strategic crisis management.

Events such as Lazada’s layoffs or the controversy around Foodpanda’s CEO highlights that tech companies and startups need to consider the impacts of poor crisis planning, which can cause potential erosion of customers’ trust, reputational damage and financial setbacks. With the rise of Gen AI at the present time, things are only likely to get faster and potentially more volatile.

On this episode of Resource Centre, we explore reputational risk management for businesses in an AI-fueled world, key strategies for businesses for proactive crisis management, and the 4 key stakeholders to manage with Conall McDevitt, Asia and Europe Senior Partner with The Penta Group.

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