Ever wondered how a simple idea can turn into a roaring business with sustainability at its core? Strap in for a fascinating chat with Wylie Robinson, the founder behind Rumpl Blankets. A surf and ski trip adventure gave birth to an ingenious product - a sleeping bag blanket, and from there, Rumpl was born. Wylie walks us through the journey of creating a unique, minimalist design that sets Rumpl apart, inspired by sandstone patterns, to the values that fuel his brand, sustainability being paramount.

Delve into the complexities of obtaining a B Corp certification and the importance of supporting other sustainable businesses. Wylie enlightens us about the challenges of the certification process, the influence that brands like Patagonia had on his journey, and how a master's student played a pivotal role in their certification process. We also talk about the hurdles and rewards of maintaining a carbon-neutral supply chain, the impact of these practices on the business, and how Rumpl successfully communicates their environmental contributions to customers.

As we venture deeper, we explore the intersection of art, environmental activism, and brand identity through Rumpl's Art for a Cause program. Wylie talks about the criteria of artist selection and their collaboration with nonprofits for environmental causes. We also discuss the importance of setting boundaries around brand activism and maintaining a focus on issues that align with the brand's values. We wrap up our exchange reflecting on the significance of supporting companies like Rumpl, who put sustainability first in their operations. So, tune in and let us inspire you to use your purchasing power for the greater good.

Other B Corps Mentioned in this Episode include:

Patagonia

Indosole

Peak Design

Dirigo Collective Website