Today’s episode features an interview with Ginger Johnson of womenenjoyingbeer.com, she is an educator, instructor and speaker, passionate warrior for personal beer exploration, and industry consultant. As you will hear in this episode, Ginger will take head-on any preconceived notion you (or myself) hold towards the current state of beer in America, while also challenging you to think of flavors, segmentation and styles in new ways.

Ginger authored the book “How to Market Beer to Woman: Don’t Sell Me A Pink Hammer” a comprehensive book that instructs beer-industry companies on how to properly market beer to female consumers. The book’s insights are based on surveys Johnson conducted with female beer drinkers and Johnson’s eight years running Women Enjoying Beer, the nation’s only female-focused beer marketing company.

The post Women Enjoying Beer w/ Ginger Johnson appeared first on Restaurant Radio.