The breakfast category has had a bit of a crap time over the last few years and it is not going to be all rainbows and butterflies in 2021 either. We are on the cusp of another diet fad. Offices around the country will be talking about "Intermittent Fasting" or "IF, 16/8, On and Off Diet" if you want to give it a cooler name. In a nut shell all it means is that you miss breakfast but for some reason its now becoming a popular diet to follow and preach. Just when we were getting over the stupid Keto Diet. 

In this short podcast, I briefly explain my views and the impacts it has on the category and cereal brands.