Why is company culture so crucial to branding and the customer experience?  Today we’re joined by Jim Ingles, President of Inglis Retailing and author of Breakthrough Retailing: How a Bleeding Orange Culture can Change Everything. Jim is a world-renowned expert with sixty years of experience in the retail home-improvement industry and a former Executive Vice President of The Home Depot company.  Listen along as we take an inside look at retail expansion strategies for large-box retailers, what made Home Depot the largest home center in the world, and how company culture helps grow market share.