Retailers are working hard to stay relevant in a post pandemic world. Those that will continue to thrive has found a balance between a solid omnichannel ecommerce site and experiential brick-and-mortar retail.  Today we’re joined by Michael Osborne, President of Wonderkind. Wunderkind is a leading performance marketing engine that delivers tailored experiences at scale. Listen along as we discuss how retailers can compile behavior data in exchange or better consumer experience, how the halo effect can lead to customer loyalty, and how online data and sales and experiential brick-and-mortar retail can coexist.