How can brick-and-mortar retailers take in-store enjoyment and transform that into a successful sales opportunity?  Today we're joined by Paul Brenner, Chief Strategy Officer for Vibenomics. Vibenomics was created with a simple focus – to help location-based businesses and connected cities create and control a vibe that will drive their business economics. As the nation’s premier Audio Experience Solution provider, they help businesses enhance sales and enrich the customer experience through licensed background music playlists and professional voice announcements. Listen along as we take a deep dive into how in store audio affects a retailers bottom line and helps elevate sales, the mechanics behind reaching the hundreds of in-store customers a retailer sees daily, and how the next generation of in-store advertising works.