The luxury consumer is changing. She’s younger, more tech-savvy and embracing a hybrid of trends, from “quiet luxury” to bold colors and patterns. Kurt Geiger is adapting to these new realities while staying true to its UK roots – and is expanding globally along the way. 

During this week’s Retail Remix, Alicia Esposito chats with CEO Neil Clifford, a visionary leader who has championed the brand’s evolution and found new ways to drive brand relevance and loyalty. Listen to learn how Kurt Geiger is:

• Embracing new marketing and brand strategies (like collabs) to drive brand relevance and engagement; 
• Developing a global expansion strategy that includes ecommerce and physical stores; 
• Partnering with private equity to embrace the art and science of business growth; and 
• Investing in emerging talent by creating its own school. 

RELATED LINKS

• Check out the Kurt Geiger site here.
• Learn more about the Kurt Geiger Kindness Foundation.
• Read more about luxury trends on Retail TouchPoints.

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