Connected TV (CTV) is becoming a central marketing and advertising channel for brands as streaming networks bolster their subscription offerings. They’re becoming a conduit for delivering engaging, personalized campaigns that drive brand awareness, product discovery, in-store traffic and conversions.
Roku is helping drive this new era of shoppable content by providing the streaming devices consumers need to access content across apps and devices. Plus, through partnerships with companies like Walmart, it is helping shape the future of the category.
During this episode of Retail Remix, Sarah Monahan, Roku’s Head of Verticals, shares:
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