Maria Soubbotina discusses the foundation for authentic influencer campaigns with Gabrielle Lamy. Maria and Gabrielle are both graduates of the Fashion Management program at Parsons School of Design in New York City. Maria works in publicity at Random House in New York City.Gabrielle did her capstone research on influencer marketing models in the fashion industry and is an Associate Account Manager at Narrative PR in Toronto Canada.Learn more: Maria Soubbotina LinkedIn | Gabrielle Lamy LinkedInHosted by: Christopher Lacy, Assistant Professor, Parsons School of DesignProduced by: Joshua Williams, Assistant Professor, Parsons School of DesignExecutive Producer:Fashion ConsortFollow the podcast on Instagram: @RetailRevolutionPodcastLearn more about your ad choices. Visit podcastchoices.com/adchoices