Walking through any retailer, it can be evident to see how different products are marketed towards different genders. Product packaging can be an indicator of different marketing via colours, images, and shapes as well as different scent variations. With any consumer geared product, brands have to attract and retain different consumer demographics. Differences in product design and offerings can be expected but the difference between pricing? What happens if the same type of product is intended for different genders? If there is a difference in pricing it can be known as the Pink Tax. I did some investigating of my own and my findings were shocking.