My guest for this episode is Chris Deferio. Chris is a Cafe Quality Specialist who has dedicated 20 years of his life to working in and studying specialty coffee retail.

Chris is also the creator and host of the industry leading podcast, Keys to the Shop. Over 200 episodes designed to give listeners insights, inspiration, and tools to grow as specialty coffee professionals.

Having been able to spend time at there ground floor of many small growing cafes, as well as training and counseling many larger established brands, Chris has developed an unique approach to his consulting and training that is grounded in creativity, emotional intelligence, and operational know how.

Today, Chris shares with us the biggest pitfalls to avoid when running a coffee retail business.