We discuss how Ash got started with his iPod hoodies, from finding a manufacturer to selling the worldwide rights. The hoodies are now sold in stores worldwide, including Urban Outfitters, John Lewis, Top Shop, River Island, and Next.

Ash did this when he was just 22 and since then he has had other success, another notable one being his Hypersleep app. Hypersleep was made in 4 weekends and released at the end of Feb 2014. It was an instant PR success with 20,000+ in-app purchases on devices since March. 

In this episode, we discuss how he does it.

Resources mentioned:

• IPO Intellectual Property Office
• Business Link
• TED talks
• Radiolab podcast