Liz Krupka, Owner of Nomadd Marketing, joins Retention Chronicles to discuss email marketing and optimizing email templates

Great email marketing has to parallel a brand’s tone and great customer experience. This is what Liz and her team focus on. 

Liz and Mariah talk about how some ecommerce merchants have lost creative aspects of their marketing due to the shift towards performance marketing. The key is that these brands aren’t following what originally brought their customers to know and love their brand. So, some emails become too sales heavy, which end up turning customers away. 

Liz proposes that instead, brands focus on what drove their audience and hone in on that. Find out which emails are the most successful that appeal to their audience and optimize those rather than fully redoing their emails.

Liz also talks about email templates for ecommerce brands and how to compare templates accurately. Brands must take into account the email copy, email creative, email offerings, the seasonality, historical data, the economy, and more. 

There are also considerations brands should make when considering becoming a promotion-heavy brand vs one that does not run promotions. 

This podcast is sponsored by Malomo, a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands. 

To see what your personalized mockup of branded order tracking and transactional email/SMS would look like, fill out this form & we’ll send your free design right to your inbox!

Episode Timeline:

• 2:07 Celebrity endorsements and product placements in social media

• 6:42 Marketing strategies and post-purchase experiences

• 12:26 Email marketing challenges and strategies for brands in Utah

• 17:51 Email marketing strategies and audience analysis

• 23:04 Email marketing templates and their importance in improving email performance

• 28:27 Email marketing strategies and industry benchmarks for e-commerce brands

• 32:38 Marketing strategies, tactics, and best practices for email and SMS campaigns

• 38:54 Reducing promotions to focus on loyalty programs

• 43:05 Sustainable marketing strategies for fashion brands