Customer acquisition and retention in a COVID-19 world with Rebecca Nackson (iHeartMedia, Audible, IBM, Notable)

Released Friday, 3rd April 2020

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Customer acquisition and retention in a COVID-19 world with Rebecca Nackson (iHeartMedia, Audible, IBM, Notable)

Friday, 3rd April 2020

Good episode? Give it some love!

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Do marketers have funnel vision? Do they have the right tools, tech, and tactics for customer retention? And the right teams working in harmony?

Rebecca Nackson, who led marketing for teams at iHeartMedia, Audible, IBM, and multiple startups, talks to Peggy Anne Salz and John Koetsier about marketing, retention, and acquisition ... and the changes taking place with Coronavirus sweeping the planet.

We discuss:

- customer journeys

- "messaging moments"

- 3T: teams, tech, tactics

- segmented by recency, frequency, and monetization

- marketing spend and focus in the COVID-19 or Coronavirus era

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