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Fat funnels, marketing, and doctors that drive customer retention

Fat funnels, marketing, and doctors that drive customer retention

Released Friday, 21st August 2020
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Fat funnels, marketing, and doctors that drive customer retention

Fat funnels, marketing, and doctors that drive customer retention

Fat funnels, marketing, and doctors that drive customer retention

Fat funnels, marketing, and doctors that drive customer retention

Friday, 21st August 2020
Good episode? Give it some love!
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Are fat funnels good, even for medical professionals?

Every smart marketer knows that customer retention is about much more than marketing. So today we’re talking to a head of product. She happens to be Dr. Ruth Guthoff-Rechnagel from Doctor Care Anywhere and, as you can guess from the name, she's been pretty busy during the current Covid-19 period.

So busy that, she says, her funnels are fat. In this episode Peggy Anne Salz and John Koetsier chat with Ruth about marketing, product, and -- of course -- retention.

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