How do you hook mobile users to maximize retention?
In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier interview Fouad Saeidi, the founder of App Growth Network. He's a gamer, he makes games, and he markets games ... so it's kind of the full meal deal.
We talk about:
- growth
- monetization
- retention (of course) ... a 40% jump, even
- user engagement
- gamification
- habit formation
- push notifications
- key learnings
- and, as always ... much more!
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