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Mobile measurement in the age of privacy with Brian Krebs of MetricWorks

Mobile measurement in the age of privacy with Brian Krebs of MetricWorks

Released Wednesday, 28th October 2020
Good episode? Give it some love!
Mobile measurement in the age of privacy with Brian Krebs of MetricWorks

Mobile measurement in the age of privacy with Brian Krebs of MetricWorks

Mobile measurement in the age of privacy with Brian Krebs of MetricWorks

Mobile measurement in the age of privacy with Brian Krebs of MetricWorks

Wednesday, 28th October 2020
Good episode? Give it some love!
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As every mobile marketer on the planet knows … iOS 14 will in effect deprecate the IDFA by making it opt-in. The IDFA is likely going the way of the dodo bird and the third-party cookie. The Google Ad ID (GAID) might follow in a year or so.

Does that mean the end of mobile marketing measurement?

Not according to Brian Krebs of MetricWorks. In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Brian about measurement and retention in the age of privacy.

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