Rachel Corbett encounters a world of commuters who’ve stopped commuting. How have businesses jumped from chatty radio hosts, and witty billboards, to quick click delivered stuffed crusts? She finds unexpected answers to the question “What’s the most effective way to reach and engage consumers in this challenging environment?”

Welcome to Rethink, a podcast by Think with Google. 

To say our behaviour has changed over the past few months would be the understatement of the century.

Power suits have been replaced by PJs and if you want to interrupt someone's commute with a little brand messaging you might need to break into their house and accost them in their hallway.....which isn't going to end well for anyone. 

And that's exactly what today's challenge is all about...

"One of my clients has traditionally tried to reach consumers on their work commute. For the last few months that commute has been a walk from the kitchen to the home office, so they've paused much of their marketing activity. I want to know what has replaced 'the commute'?"

To answer this we chat to Paul Sinkinson, Managing Director of Analytic Partners who has his hands on all the important data. We hear from OMD's Laura Nice, and Ian Czenz who share case studies of brands they've worked with who've done a great job of turning up for customers in difficult times. And Rachael Powell from Google's consumer and market insights team reveals what we've all been doing online while we've been in lockdown (and it's not what you'd expect).

If you want to know how to stay top of mind in these interesting times, so you can also be top of online searches, this episode is for you. 

FURTHER READING

Want to learn more about what your consumers are up to and what's the right message to communicate to them? Check out the latest from Think with Google. 

• Get tips for paving the road to recovery from Analytic Partners' marketing director, Paul Sinkinson. 
• Keep up with rising retail categories across Australia by exploring our interactive tool that updates daily.
• Learn how to unlock insights across Search and YouTube with Google Trends. 

For even more great insights head to https://www.thinkwithgoogle.com.au/ 

CREDITS

This podcast was brought to you by Think with Google

Host and Consulting Producer: Rachel Corbett

Created by: The Hallway & Eardrum in partnership with Google

Produced by: Eardrum

Executive Producer: Ralph van Dijk

Producer: Sarah Mashman

Project Manager: Jessie Williams

Theme: Taka Perry

Engineer: Adrian Walton

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