Show Notes for episode #11:

Hot Topic #1 When does OLD start?

There s a video by AARP that s blowing away a few myths about aging. In the video, they gather a group of millennials, people from age 19 to 35 and they start by posing an intriguing question: “What age do you consider to be old?” The answers from most will alarm you… they see the starting point for old being in the 40s and 50s… YIKES!

The video continues, asking these millennials to show how an old person would cross the street, how an old person would send a text message, do a push up or do jumping jacks. One by one, these millennials act out how an old person would do these things and as you might imagine, their movements were slow, labored, and with plenty of groans and confusion.

Then they brought in a group of Boomers, ages 55 to 75 and they paired up each Millennial with a Boomer. They asked each pair to spend a couple of minutes together and teach each other something they re good at. It was interesting to watch this unfold and most chose more physical things — dancing, exercise, yoga, self defense .

As this exercise continued to play out, there was tremendous bonding going on between each pair and the expressions on the faces of these Millennials revealed that the OLD ages they called out earlier might not be so accurate. Following this exercise, most called out 70s, 80s and 90s.

And the priceless comment from one of the Boomers: “When people start stopping, that s when they start getting old.”

Ahh, but staying engaged in work you enjoy on a part-time basis is one way to push back this concept of stopping. Ponder that one for a bit then go start something remarkable and when you do, make sure there are a few millennials watching.

Hot Topic #2: Start-Up Friendly Cities

FundersClub is on a mission to use software and networks of people to discover, fund, and support the world s best founders, while providing investors access to the world s most promising startups.

They ve compiled a list of Top 20 US cities drawing the most venture capital investments. As you might expect, there s high density in the Bay Area, but their list spans wider to other locations, including Boston, Denver, Minneapolis, Pittsburgh and Miami.

If you’re considering a relocation as you tackle your Retirepreneur pursuit, be sure to check out this Top 20 list. I point this out, not so much because you re a start-up looking for investors More because these startups may be interested in hiring a consultant like you.

Hot Topic #3: Business Talent Group

I ve been watching this firm and they re growing fast Founded in 2007, Business Talent Group is a matchmaker of sorts, connecting top consultants and executives who are experts in their fields with global companies, private equity firms and major non-profits for project-based work.

We shared a clip from the Stanford Graduate School of Business that features an interview they did Business Talent Group s CEO, Jody Greenstone Miller. In this clip, Miller shares more about what s driving executives to make a career pivot to independent consulting.

If you have expertise in a field where demand is high, yet candidate pools are sparse, I d encourage you to take a look at BusinessTalentGroup.com. It just might land you your next consulting gig.

Joining us for our Watercooler Chat is marketing maestro, Beth Brodovsky

Beth Brodovsky is President of Iris Creative Group, an award-winning firm that helps clients with brand strategy and relationship communications.

Driving Participation is a core mission for Beth and her team, as they help clients tap communication channels more effectively to achieve that end goal. They work with schools, associations, nonprofits and clubs helping them to create more value for the communities they serve. With strong focus on all phases of relationships, they develop branding that creates the desire to belong. Beth also hosts the Driving Participation Podcast: What’s Working in Marketing & Fundraising.

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