Today we delve into the untapped potential of social media for real estate agents, focusing on unique strategies that go beyond the usual posts and ads. From the nuances of 'Push vs. Pull' marketing to the importance of 'Discovery Content,' we cover a range of topics designed to elevate your social media game. We strongly advocate for pull marketing, emphasizing its power to attract a genuinely engaged audience. The episode also tackles the often-overlooked concept of 'Document, Don't Create,' which encourages authenticity and relatability, and offers practical solutions for 'Content Burnout.' Whether you're a newbie or a seasoned agent, this episode is packed with actionable insights and innovative ideas to help you stand out in the crowded digital landscape.

0:00 Intro

1:58 Push vs. Pull

7:42 Discovery content

11:09 Branding content

13:12 Document, don’t create

14:33 Content burnout

18:04 Content ideas

22:02 Target accounts

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Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI and no cold calling, FSBOs, expireds, or online leads. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, SOI growth, social media, scripts, dialogues, habits, mindset, networking, and negotiation.