2024 is here, but are you ready for it? In this episode, Raul and Toni talk about some of the practical things you should be doing now to kick off the year and be smarter with your strategies.

• (00:00) - Introduction
• (02:30) - How to kick off 2024
• (02:38) - Study the financial plan again
• (06:49) - Set the pace from day 1
• (12:05) - Start the year cleaning and preparing
• (14:37) - The commercial kickoff
• (23:27) - Align strategies with the rest of the company
• (28:28) - Pre-mortem
• (35:16) - Don't get caught up in your own BS
• (40:23) - Wrapping up