Clark Nowlin is Founder & CEO of Golden Ratio, a gold roast coffee company. Golden Ratio is popularizing a lighter roast of coffee that is less acidic and bitter than traditional black coffee.

In this episode, we talk about Clark's background, the founding story of Golden Ratio, getting several key assumptions wrong, finding the right partners, raising their first outside money, the importance of recruiting, and more.

DISCOUNT CODE

• Use 'REV20' at drinkgoldenratio.com

GUEST

• Clark Nowlin LinkedIn
• Golden Ratio Website

PODCAST

• Safa Mahzari
• Patreon
• Alluxo Website

TERMS

• B2B = business to business
• SaaS = software as a service
• CPG = consumer packaged goods
• Co-pack = contract packaging, a vendor response for putting goods in their final packaging
• Cost of goods sold = the direct labor and material costs to generate revenue
• Gross margin = the percent of profit left after covering variable costs
• MOQ = minimum order quantity
• Pro forma = estimated financial statements for future periods
• H-E-B = Texas-based grocery store chain with 300+ locations
• Free cash flow = the amount of cash generated by a company's normal operations
• Product market fit = when your product aligns with your market and marketing

TIMESTAMPS

• 0:00 - Episode intro
• 0:50 - Clark's background
• 12:18 - Starting Golden Ratio
• 24:06 - What is gold coffee?
• 34:10 - The expectation of being a founder
• 46:47 - Delegating tasks and decisions
• 53:53 - Wrap up and final thoughts