Dane Baker is Co-Founder of EcoCart, an ecommerce plugin that helps brands with their carbon offset. On average, 1 in 4 shoppers opt to make their online orders carbon neutral and DTC brands see a 14% lift in cart conversion rate.

In this episode, we talk about Dane's background, how his previous business led him to start EcoCart, how consumers want to go carbon neutral, their carbon recapture partners, and his advice to people who want to start companies and raise venture capital.

GUEST

• Dane Baker LinkedIn
• Dane Baker Twitter
• EcoCart Website

PODCAST

• Safa Mahzari
• Patreon
• Alluxo Website

TERMS

• Merchants = brands who sell goods online
• CES = Consumer Electronics Show, a conference
• API = application programming interface
• Ecommerce = selling products through the internet
• Carbon offset = a reduction in emissions of carbon dioxide to compensate for emissions made somewhere else
• Carbon footprint = the amount of carbon dioxide emitted due to the consumption of fossil fuels by an online order

TIMESTAMPS

• 0:00 - Episode intro
• 1:15 - Dane's background
• 9:27 - Being resilient and persistent
• 15:20 - Getting the first EcoCart customers
• 25:04 - Challenges running the business in 2021
• 32:20 - What is a carbon offset?
• 34:35 - Wrap up and final thoughts