JT Garwood is Co-Founder & CEO of bttn, an online medical supply platform. They want to help healthcare providers reduce the $230 billion of annual spend on medical supplies while offering a better customer experience.

In this episode, we talk about JT's background, his B2B sales career, why he left his lucrative job, the founding story of bttn (pronounced 'button'), and his vision for the future. 

GUEST

• JT Garwood LinkedIn
• bttn LinkedIn
• bttn Website

PODCAST

• Safa Mahzari
• Patreon
• Alluxo Website

TERMS

• PE = private equity
• USD = University of San Diego
• ICP = ideal customer profile

TIMESTAMPS

• 0:00 - Episode intro
• 1:05 - JT's background
• 5:34 - His sales experience, and quitting that career
• 14:53 - What is bttn and why did you start it?
• 21:16 - Biggest wins and losses so far
• 27:43 - The wrong way to do startup sales
• 35:22 - Getting your first customers
• 42:09 - Wrap up and final thoughts