LinkedIn recently surpassed 1 billion users and is the largest professional network in the world. Maintaining an active presence on the platform has become essential for professionals and offers countless opportunities for networking, career development, and knowledge sharing.

✅ 82% of people are more likely to trust a company whose leadership engages on LinkedIn 

✅ 66% of people are more likely to recommend a company or brand if they follow the company 

Your profile is a key step in building your powerful online brand. All-star LinkedIn profiles receive 40 times more opportunities than profiles that are missing key information. When was the last time you looked at your LinkedIn profile - are you set up for success on the platform?

Sabita Singh is the President of Trivetta Consulting Inc. After recognizing the power of LinkedIn at KPMG, Sabita specialized in becoming a strategic LinkedIn coach, trainer and speaker. She writes all-star LinkedIn profiles for her clients to improve their visibility on LinkedIn. In addition, Sabita coaches them on how to build an ACTIVE LinkedIn presence to attract new career and business opportunities. As an Accredited Business Communicator who is passionate about internal communications, Sabita enjoys showing organizations how to leverage their employees as brand ambassadors on LinkedIn. 

In this episode, Sabita shares her top tips for success on LinkedIn, including how to achieve an ‘all-star profile’ with a strong ‘Headline’ and ‘About’ section, importance of optimizing your content and becoming a thought leader, whether or not it is okay to share personal content on the platform, and much more!

Chapters

01:00 - Intro / How Sabita got started / the rise of LinkedIn

05:16 - Keys for success and the importance of building trust on LinkedIn

07:46 - The ‘Headline’ and ‘About’ section

09:18 - The importance of optimizing your content and becoming a thought leader

13:28 - Optimizing for an ‘all-star profile’

14:51 - Be personal with a well rounded ‘About’ section

18:58 - Is it okay to share personal content on LinkedIn? (Personal content with a professional context)

22:48 - Speaking opportunities 

27:16 - What’s next for Sabita

32:05 - Boasting versus sharing helpful insights as a thought leader

33:35 - Where to find Sabita

Connect with Sabita on LinkedIn - https://ca.linkedin.com/in/sabitasingh 

Visit Trivetta Consulting - https://www.trivetta.com/

…

Hosted by Hilda Gan - ca.linkedin.com/in/hildagan 

Visit us at - peoplebrightconsulting.com

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Hilda Gan is a sought-after expert on effective HR strategies, work culture enhancement, and employee engagement. Unique among HR consultants, Hilda combines over 25 years of HR expertise with business acumen and business owner experience.

People Bright Consulting is an award-winning HR Management Consulting firm that helps leaders of companies build the foundations for successful hiring, healthy and inclusive work culture, and engaged staff. It starts with listening to our clients and finding pragmatic customized business solutions to HR problems.

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