Today, college basketball is a multi-billion dollar business - and the Final Four is the 2nd most popular sporting event in America, more popular even than the NBA Finals or the World Series.

But in 1968, that wasn’t the case.  

Before the January 20th, 1968 regular season contest played between the UCLA Bruins and the University of Houston Cougars, which became known as THE GAME OF THE CENTURY, no college basketball regular season game had EVER been broadcast nationally.

It had all the drama you could ask for - two undefeated teams ranked #1 and #2, with UCLA on one of the longest winning streaks in NCAA history, the two best players in the country in Lew Alcindor (aka Kareem Abdul-Jabbar) and Elvin Hayes, and a venue in the Houston Astrodome that was literally the largest stage in America.

Hear all about how this amazing game came to be and went on to change not only college basketball, but the American sports industry as we know it.

With guest Ron Rapoport.

Only on REWIND, your pop culture time machine.