Basecamp design lead Jonas Downey was one of the first people to experiment with what would eventually become Hey, Basecamp’s newly launched email service. Jonas comes on Rework to talk about building software for humans, preserving a sense of fun weirdness as a new product evolves, and managing a big launch during a tumultuous time.

Show Notes

Hey - 00:21

Our previous episode about Hey, featuring Basecamp co-founders Jason Fried and David Heinemeier Hansson - 00:27

Apple vs. Hey - 00:40

Jonas Downey on Twitter - 00:56

Prairienet - 1:36

Basecamp’s book on a calm workplace - 19:20