Erin Zimmerman runs Elephant Social, which offers full-service social media management and consulting services, and she specializes in helping small businesses owners grow through relationship-based strategy online. Her specialties? Video and content repurposing.  She's known far and wide as the Social Media Matchmaker.

Inspired by her friend whose time on earth was recently cut short, Erin’s taking her future fully into her own hands, and is now living her dream by jumping out of bed every morning to help small business owners rule the world.

In this conversation, Erin and I talk about a major shift in social media that’s happening in social media as far as business and entrepreneurship is concerned.  We also chat about how trying to connect with EVERYONE doesn’t help anyone.