Explore Daye: https://yourdaye.com/

Follow Daye: https://www.instagram.com/meetdaye/

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Included in this episode:

• The purpose behind Daye and why Valentina wanted to make a change in women's health.
• The first steps Valentina took to build the innovative CBD tampons.
• How Valentina built the prototypes on her kitchen table
• How she funded the first prototypes and business at the beginning
• A real look into securing seed funding, including how she built her pitch, who she approached and a behind the scenes.
• The reality of investment of females. Only 1.8% of all funding goes to female founders.
• Securing 4.2 million in seed funding and the next steps in building the brand.
• Putting a team together (including operations, brand, design engineering)
• How Valentina started marketing the brand. Finding what worked (SEO/organic through a value-added blog, influencers) and what didn't (PR). 
• Going against investor opinion and taking on an artists to build the brand and making a change in women's health product branding. 
• Launching with a subscription model.
• The reality of launching a purpose-led brand that hasn't been done so far. Battling the many barriers of women and working so hard (high levels of stress) that Valentina developed quite serious physical health conditions.
• Learning how to manage stress of being a founder.
• Highs, lows, and lessons learnt from the journey.