Changing the Narrative to Solve Climate Change with Kevin Whilden, Co-Founder at Sustainable Surf & Eddy Garcia Founder, Living Earth Systems.

How can we change the narrative around climate change, so that more people and business are actively engaged in finding solutions?

Most discussion around climate change uses negative imagery to inspire action, which leads to disconnection and disengagement.

However a small group of sustainable surfers are creating a new narrative, in which reducing their carbon footprint is a byproduct of decisions that directly improve economic and social well-being.

Examples of regenerative agriculture and sustainable surfboard industry will be used to illustrate a systems-change approach that can achieve rapid results.