In this week’s episode Jayne talks to Nick Woodhouse, President and CMO of the Authentic Brands Group, which has grown exponentially over the last ten years to become one of the largest licensors in the world.
Nick discusses the importance of e-commerce to the business and how he is still a big believer in brick and mortar. He also talks about how ABG's strategy is led by their digital team across many different platforms, and what they look for in brands when it comes to the company's expansion
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