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James Erskine
Rocket Fuel: Youth MarketingEpisodes
James Erskine
Rocket Fuel: Youth Marketing
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Episodes of Rocket Fuel
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In this special bonus episode of Rocket Fuel James is taking a back seat and we have the amazing Managing Partner of Rocket Sophie Thirwell hitting the mic and being our host for this International Womens Day special. Sophie will be talking wit
In our final episode James get to be the radio geek we know him for with our guest George Butler who is not just a radio presenter on Fun Kids Radio breakfast show which is a station serving not just the latest tunes to an audience of 8-15 year
On this penultimate (I know so sad) episode for this season of rocket fuel we chat with the Chief Fun Officer over at Griddly Kids… Yes that is their official title! James chats all things Griddly… who are they… where did they come from and why
Uju Asika is a writer, blogger and creative consultant. She is the author of Raising Boys Who Do Better: A Hopeful Guide for a New Generation (DK/Penguin Random House), Bringing Up Race: How to Raise a Kind Child in a Prejudiced World (Yellow K
Nathaniel Hunter is someone who is taking play into the future. His company D1srupt1ve (no the 1’s are supposed to be there) partnered up with the toy giants Mego to bring back a classic some of our listeners may recognise. The 2-XL robot. It h
We are on location! Yes how exciting we were at one of the most interesting events in the calendar year The Toy Fair in London. We went along and were very kindly guests of the kind people at Precise TV and we got chatting with them about what
Annie McCosker and Izzie Fernandes from the Community Youth Organisation FLAARE talk with James this week about how brands can connect with Gen Z audiences by including their voices to influence not just the marketing but the products and even
In this new season and latest episode of Rocket Fuel, B2B Marketing Manager at Student Beans, Harriet McCulley, shares insights into her professional journey, the dynamics of marketing to the Gen Z audience, and the importance of authentic bran
This week James talks to Richard Clare from Immediate Media and more specifically all the LEGO Magazines & MEGA where he is the editorWe take a deep dive into who is and why he LOVES magazines getting into the nitty gritty of how the magazine h
A small word of warning this episode has some quite frank language and the occasional word bomb may be dropped.This week James talks to Jamie East the presenter, broadcaster, punk singer and journalist. Who paved his way almost accidentally by
Welcome back to Rocket Fuel!This week James sits down with Rachel Beech. She and James go way back and catch up with Rachel's newest and best venture yet... We Are Fetch. An amazing app and network system revolutionising the way we all do the s
Welcome back to Rocket Fuel!This week James sits down with James Gilmore. A fascinating individual who is the Founder & Managing Director of leading teen media company W!ZARD Radio Media.We talk to him about how and why this all started back 11
Welcome back to Rocket Fuel!This week James sits down with Ian Shepherd, founder of The Social Store and co-founder of Electrify Video Partners.Ian has 20 years experience in the industry, working in commercial roles for companies including Dis
Welcome back to Rocket Fuel! This week James sits down with Hannah Witton. An extraordinary podcaster, author, YouTuber and writer who has been creating content for more than 10 years.We talk to her about her views on the being an "influencer"
This week we are with Alicia Liu. Alicia is from Spring Grass which serves as the bridge between the west and China in terms of Youth Marketing.We hear her insight on youth and parent audiences in China, recent behavioural trends and what they
WE ARE BACK!And we are back with a boom... specifically TikTok's Boom with the guy who literally wrote the book on it! Chris Stokel-Walker.He is back for his 2nd appearance on the show and we get straight into it.We talk about his book TikTok B
Charlotte Eyre is the The Children’s Editor at The Bookseller.The Bookseller is the UK’s premier business magazine for the publishing industry, and has been for over a century. Debuting in 1858, The Bookseller provide news and analysis on the i
Becca Caddy is a technology and science journalist, and author of the book ‘Screen Time: How to make peace with your devices and find your techquilibrium.’If lockdown has taught us one thing it’s that, for many of us, our relationships with scr
Chris Hirst is the Global CEO of Havas Creative, a global advertising agency.At once an engineering graduate and glass factory worker, Chris Hirst is now the CEO of one of the biggest advertising agencies in the world. He’s also the writer of ‘
Welcome to Rocket Fuel: Retro Edition. This week we're throwing it back to previous instalments of Rocket Fuel, starring some of team Rocket's favourite guests.Introducing Rory Sutherland is Daniel Collins, the Strategy Director here at Rocket.
Rory Sutherland is the Vice Chairman of Ogilvy, a columnist for the Spectator Magazine, and author of the Alchemy series.In ’88, Rory was but another graduate looking to work for any ad agency that would have him. Which, unbeknownst to him at t
Unsah Malik is the author of Slashed It.Unsah is the author of the best-selling ebook “Slashed It” - a prolific, comprehensive guide for marketers, brands and influencers to help them crack the world of social media. As a trained journalist, Un
Amy Charlotte Kean is a woman with a thousand roles. To some, she is a sociologist, to others the author of the book ‘The Little Girl Who Gave Zero F*****,’ and a trail blazer of a business woman to the rest. Amy is the co-founder of of DICE (D
Charlotte Eyre is the The Children’s Editor at The Bookseller.The Bookseller is the UK’s premier business magazine for the publishing industry, and has been for over a century. Debuting in 1858, The Bookseller provide news and analysis on the i
Helen & Douglas House is a UK-based children’s hospice.Founded in 1982 by Sister Frances Dominica, Helen & Douglas House is the world’s first hospice dedicated to children and young adults. They provide end-of-life care and bereavement support
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