Hey guys, Thomas J here.  Today is going to be a quick one. I’ve got a lot of work to do.  We are right in the middle of the blueprint to build a better MLM vehicle.  We are talking funnels!  If you want to grab the blueprint, head on over to rocketscienceMLM.com.   But don’t judge me on that.  It’s not a funnel. . yet!  I’ve been working on my product funnel, and that’s what I wanted to break down today.

As I’ve said before, there are 2 different customers for your MLM.  You have your products customer and those you want to recruit.  You can’t really market to both at the same time.  You have to be very targeted in your message or you waste a ton of money if you try to do both in one.  You end up diluting your potential buyers or team members and don’t get either. 

So, let’s just dig into my product funnel.  I’ll try to keep things general, but you probably can figure out what I’m selling.   I wanted to talk about my real funnel, so you all could see a example.  That’s how I learn, by example.   Just telling you that you need a landing page, and an offer, then a bridge page doesn’t cut it for me.  I need specifics.

So, here goes.

Let’s start with my targeting.  My avatar for my product funnel.  My product helps with anxiety, among other things.  I had to pick one thing it does, so I could target a specific person.   I picked my avatar to be like me.

A few years ago, I struggled with anxiety.  I had some pretty heavy life stuff happen, and I started having panic attacks.  This gives me a story to tell, and an understanding of my avatar.   So, my avatar is Joe or Jane. This is really gender neutral.   He deals with anxiety throughout his day. He doesn’t know what to do.  He doesn’t think it’s bad enough for medications, but he hates how he feels.  He’s interested in all natural type solutions and information that might help him overcome.   He’s worn out by anxiety.  It’s eating up his strength.   He’s not living a full life.  It’s weighing him down.  

Now that I have my avatar, let’s go to the funnel.   

My landing page has a lead magnet called Blueprint 2 Calm.   I created an eBook or white paper of ways to reduce anxiety and calm your mind and body.  I basically did research and pulled together information from blogs, medical sites, and other places.   The blueprint is all about creating an environment that promotes calm instead of triggering anxiety.   Of course, to get this eBook, I ask for an email and name.  

After this an email sequence is triggered.  I’ve got about 5-6 emails that go out each day to tell my story and point people back to my offer page.  

So, let’s move on to the offer page.  Remember the SLO concept I talked about in a previous podcast?  It a self-liquidating offer.  My goal on the 1st offer page is not to immediately sell my MLM product.  I still need to warm up my traffic, and pay for the ad spend.  So, on this 2nd page of the funnel, I tell my story in a video.  I talk about anxiety and my panic attacks, then I talk about what helped me.   Then I identify what helped me the most.    For me, it was music and my MLM product.   

So, I created a product by combining a sample of my MLM product, with music created to help with anxiety.  My wife recorded it for me, so I have a little bit of advantage there.   But, this is where you could tack on a product or sell something different that lead into your MLM product.  The goal is not to make money.  It’s to pay for your ad cost and overhead.   In my offer, a customer gets a sample of the product as well as a digital download of the music.  Plus, I’ve created a members area to give them access to all future recordings.   My plan is to talk with other artists and continue to add music.  This allows me to either charge more for a sample to cover other costs, or make a sample more valuable by adding exclusive content. 

If a person buys, then I offer an upsell to the full MLM product.   I’m still on the fence for this.  Currently I have the upsell directly in the funnel.  I’ll have get the money then create a customer account with my MLM to fulfill the sale.   This ads extra fees for me, but it’s what I came up with for now.  Alternatively, you could have a bridge page that sends them to the MLM company cart.  I just didn’t want them to have to buy something else.  A 1 click upsell is so much easier.   

Whether they take the upsell or not, they then are directed to a thank you page.   This has a Woo commerce receipt and links to the members area, as well as a link to a fun contest I’m running for those that give me reviews of the product.   

There is also stuff going on in the background.   I’ve talked about the lead magnet email sequence, but I have one for each offer too.   Each purchase stops the current email sequence and starts a new on associated with where that person is in the funnel.   Once a product is purchased, I send emails about how awesome the product is, and how to use it.   I basically give them ammo to justify their purchase and be excited about it.  

Well, that’s basically it for now.  As this podcast is airing, I should be running traffic to the funnel and doing some Facebook ads.   Hopefully, I’ll have some good results for you by next time!  

Ok, back to work.  See you later!