In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott share tips on creating great case studies in a new format where they share their One-Hit Wonder, Stevie Wonder and Wonderwall. In the Rockstar CMO virtual bar, Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week with Ian, and they discuss content and owned media and maybe a bit about the Dallas Cowboys.Enjoy!—The people:

Ian Truscott on LinkedIn and Threads

Jeff Clark on LinkedIn

Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

Robert’s firm: The Content Advisory

Robert’s book website: Content Marketing Strategy

Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all show notes: Rockstar CMO FM

Track List:

Piano Music is by Johnny Easton, shared under a Creative Commons license

We’ll be right back by Stienski & Mass Media – on YouTube

Do I Do by Stevie Wonder - on YouTube

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