This week Jeff Clark, our resident strategy advisor invites our host Ian Truscott in the Rockstar CMO Marketing studio for a chat about applying our 5 F’in’ Fundamentals to the process of publishing a business book. In a change to our usual format, Jeff turns the tables and interviews Ian, who shares a bit of what he’s learned from a book proposal writing course and subsequent writers boot camp facilitated by Alison Jones, his journey so far in writing a marketing book, his motivation, what he’s learned about the proposal process and the progress so far.Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a high octane cocktail, suggests how best to make our content marketing budget last the whole year. Enjoy!—The people:// Ian Truscott on LinkedIn and Threads// Jeff Clark on LinkedIn// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:// Publisher, podcaster, speaker and book coach: Alison Jones // Practical Inspiration Publishing // Josh Bernoff on The Marketing Book Podcast// Robert’s firm: The Content Advisory// Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:// Monday Mojo - our weekly LinkedIn Newsletter// The Beat Newsletter that we send every Sunday// Rockstar CMO on the web, Twitter, and LinkedIn// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:// Piano Music is by Johnny Easton, shared under a Creative Commons license// We’ll be right back by Stienski & Mass Media – on YouTube// Everyday I Write the Book by Elvis Costello on YouTube

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